The essential truth that speechwriters share is, “A speech is not an essay standing on its hind legs.”

A great speech is so much more, because beyond making powerful arguments, a speech must also make powerful personal connections. A speech is about emotion and character. It's about language and rhythm. And most of all, it's about the audience.

In an exclusive one-hour audio conference, master speechwriter Fletcher Dean will show you the art and science involved in crafting a persuasive speech that connects the speaker with the audience.

You’ll learn:

 

• How to make speeches that connect with audiences—emotionally, intellectually, even spiritually—and why those connections aren’t just ideal, but actually crucial to a successful speech.
• The one best structure for virtually any talk. (No, it’s really not any more complicated than that.)
• How to use evocative language. The right way to use statistics. How—and when—to tell stories.
• Why less is always better than more.
• And why planning a speech is just as important as actually writing the speech.

By the time this conference is over, you’ll gain the unique perspective allowing you to take your speechwriting to an entirely new level.

And you won’t even need to take notes, because with your registration you’ll receive a FREE copy of the definitive speechwriting guide, 10 Steps to Writing a Vital Speech, written by Fletcher Dean himself. That’s a 39.95 value—and a priceless professional asset.

Fletcher Dean has written award-winning speeches for top leaders in public and private sectors. He’s a working speechwriter at a Fortune 100 company and regularly presents at the annual Speechwriters and Executive Communicators Conference in Washington, D.C.

 

Date: October 30, 2012
Time: 12:00 PM Eastern Time

Qty	Product Description	Price
	10/30/12 - How to write a great speech-the science, and the art | Audio Conference	$149.00