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Vital Speeches of the Day: 60-minute Audio Conference CD
"Hey, the boss needs a speech. Can you handle it?" That’s usually the inauspicious way a speechwriting career begins: A communicator pressed into service—the crucial, high-stakes service of putting words directly into the leader’s mouth.
It's intimidating. But it can work out beautifully, for your leader and for you—if you're properly prepared.
Caryn Alagno and Kate Linkous know, because they've been there—and not too long ago. Both rose to speechwriting stardom while in their twenties, and now they run the executive engagement/speechwriting practice at Edelman Public Relations.
They want to teach you everything they wish they'd known when they were first tapped to write speeches—and everything they've learned about the job since.
Note that this conference takes place on September 14, 2010. Your CD will ship 1-2 weeks after the seminar.
$129 per CD
Here's What You'll Learn
- How to survive that first assignment, step-by-step.
- How to get yourself steeped in speechwriting's essential skills: writing for the ear, audience analysis and finding your executive's voice.
- How to get respect from experienced leaders—without one gray hair on your head!
- How to out-research and out-write everyone else.
- "The beginner's mind": How to use your inexperience to your advantage, by daring to ask "naïve" questions that a veteran speechwriter wouldn't.
- The three fatal mistakes rookie speechwriters make—and how to avoid them.
Caryn Alagno is Vice President at Edelman Public Relations; she has written speeches for Fortune 100 executives and members of Congress; Kate Linkous is also Vice President at Edelman; she served as speechwriter to former Senate Majority Leader Bill Frist and now writes for influential corporate executives