10 Steps to Writing a Vital Speech is a pithy, wise, realistic and readable guide to speechwriting.
It's written by Fortune 100 speechwriter Fletcher Dean and published by the prestigious monthly magazine Vital Speeches of the Day.
10 Steps teaches you how to analyze audiences, target them with your message, interview the speaker and research the speech, form your material into a compelling story, give it structure, write it with style, create visual aids and see the project right through to successful delivery.
This manual contains insider tips, checklists and tricky truths about a communication skill that can make your career. And every lesson in this book is illuminated by an inspiring and helpful example from speeches by presidents and prime ministers, CEOs and military generals and church leaders.
Don't just make speeches. Make vital speeches.