Copyediting: 90-minute Audio Conference
It’s a fact: what works in print often won’t work on the Web.
If you grew up in a happy editorial world where words lived on paper and the rules of content preparation were set in stone, Web content may make you break out in hives. JoAnn Gometz will explain why the same techniques that get the red pen in print work on the Web. And, she’ll provide resources to help you master simple online content tweaks in a flash, so you can take your content online painlessly.
This session is designed specifically for editors who are accustomed to print-based processes and want to learn how Web-based content differs from the printed word. Whether your business is increasingly calling for cross-platform content or you’re trying to find out what skills you need to open the next door in your career, this introductory session will get you started.
When
Thursday, September 16, 2010
11:30 A.M.—1:00 P.M. Eastern
10:30 A.M.—12:00 P.M. Central
9:30 A.M.—11:00 A.M. Mountain
8:30 A.M.—10:00 A.M. Pacific
Can't make it? Pre-order your CD now! You'll have a live recording of the entire seminar to share with your colleagues and the full PDF supplement to keep as a reference tool.
Pricing
Please see below for product pricing. If you are a subscriber to Copyediting please sign-in to receive your subscriber discount on this product.
Here’s What You’ll Learn
- How Web-based content differs from print. (Hint: Repetition works.)
- How to structure articles for the Web.
- Why Web headlines and subheads all sound the same.
- How much coding you really need to understand.
- What role content plays in generating search rankings.
- How to search engine optimize your copy without losing your license to edit.
Your Presenter
JoAnn Gometz is a senior content editor with McMurry, Inc. With a background in print journalism, she began her career as the project manager for specialty publisher Mount Ida Press and later served as the communications writer and editor for the Albany, N.Y., PBS member station.
JoAnn leads the editorial strategy and development of award-winning projects for Fortune 500 clients including Anthem/WellPoint and PNC. In recent years, her work has increasingly focused on cross-platform communications and print-to-Web optimization.
